Qual o segmento que sua empresa está mais relacionado?
Médico e farmacêutico
Nome da empresa
Nome do produto
Descrição do produto
This product is a dietary supplement.
Its aim is to relax and reduce stress in people. Therefore the aim to induce these feeling in the design.
The product is quite a high end. Mid-range to high-end so the product needs to reflect this
Descrição do público-alvo do produto
People with a high-pressure job
Atributos de estilo
Necessidades do design
To go on an amber bottle. So, it would be nice to see the label flat and then see what it's like superimposed onto a label to show our client.
Message from my client:
In terms of branding I am thinking of the brand name DRift... with the dots as little Zs getting smaller (happy for as many Zs as designer feels appropriate doesn't have to be 3).
I would like the DRift brand name wording to fade out ( as in 'drift away') but to still be quite visible even after fading.
I am thinking light fluffy sleepy colours sucg as the background of the label - ideally light blue. The wording has to stand out from this with the colouring without being too aggressive for a sleep product. I think the key thing to watch out for will be making sure the wording doesn't come across as too cartoonish, still very much want it to be looking and feeling premium.