Como Steve324439 começou a jornada do(a) embalagem
Tipo de pacote
Inspiração de design
This is the text to include. The most important thing is that you can read the title and the subtitle. The rest is not so important.
This is nice colours - but wheras they lead with a well known brand name ("desitin" we don't have that, so we need to lead with "Adult+ Intensive Rash Cream"
It needs to be clear from a glance exactly what it is.
This is a leading brand, and though I don't like the box that much, it does the job of communicating what it is for. I feel that the darker blue with the red is quite effective. It is harsher than the Desitin though. I'm not sure which I prefer.
This is the bottle version of 2.0 and it is a similar bottle to ours.
Note that we can print all over the bottle, we are not limited to a wrap like this one is (i.e. the white bit).
This is a market leader, and they doa fantastic job with their images. When reading throuh Amazon people read the product name from the product, and here they read "mother of all creams" - which makes it interesting. A great image, and shows that blue colours are not necessary.
I included this one becase I feel the cap makes it. We can have the cap in any colour, but it will be serrated like image 3.
This is a huge brand name in the UK, but I think they have done a decent job with it. The problem with this one is that it doesn't shout "for adult use" as much as the others.
Another example from Puriya.
Quais as cores que você quer ver no seu design?
Qual o segmento que sua empresa está mais relacionado?
Médico e farmacêutico
Nome da empresa
Nome do produto
Adult+ Intensive Rash Cream
Descrição do produto
It is a cream that is used mainly on the elderly, or those people who are suffering from unknown rashes. Primarily it will be used in care homes when bed bound patients have suffered from rashes on their private parts.
Descrição do público-alvo do produto
Elderly in care homes.
Atributos de estilo
Necessidades do design
The container for a tub of cream. The .AI file for the wrap is attached.
Could we please start with the front of the product only? I.e. the same as the reference images. Then in the final round we can finalize the back. That way you don't waste any time.
The lid can be any solid colour.
O que evitar
It needs to be a serious design, so avoid any overly friendly fonts. Avoid cartoons too, and anything that reduces the 'seriousness' of the product. We want it to seem full of impact.
Dimensões da embalagem
I don't I'm afraid - the dimensions are pending from the supplier. But for the design please do look at the reference images. It's a tub that contains 450g of cream.
I would estimate 10cm diameter, 8cm tall.
Text for the bottle.
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