Opportunity to get creative for the launch of a brand new product

Internet

Gadsby's

TBC

Gadsby's Sunflower Hearts

I will be selling this product mainly on the Amazon UK market place and will be competing against the other brands on there such as Peckish and Birdies. I do intend to branch out into other areas of bird products but my main focus is on selling bird food initially, starting with Sunflower Hearts and then moving onto a seed mix, peanuts etc... therefore the branding and packaging must easily be transferable and distinguishable between products by colour or by the packaging design I want to create packaging and a brand that is easily recognisable and stands out from the rest of the competition. The majority of bird seed and packaging sold on Amazon is dated and all very similar, so I think there's a real opportunity for the packaging to be unique and different from the rest. The product will be manufactured locally at Brunswick Mill and is a family run business offering a % of its profits to bird charities. The packaging will be 100% recyclable and needs to convey this concept in its feel and packaging...the packaging needs to convey local, family ran, cares about the environment

The target market for this product in the main would be people aged between 50-80. People at home enjoying their garden and the retired market

I want something that stands out and catches your attention and that feels like a clean, reliable, local, premieum product Gadsby's - this is the family name and should feature prominently on the front of the packaging and tie in with the logo in some way. I would like it to say established 1825 under the family name also. Logo - The company logo is the Robin and the idea is that it's transferable into different colours.... for example it could be yellow for sunflower hearts, brown for mixed seed etc, and could be used to differentiate between different products Mill - I like the idea of an image of a Mill being used somewhere on the packaging, to give it a local feel Partnership - I have added below the company logo for "The Royal Society for the Protection of Birds" I will be looking to partner with this charity so I would like this logo to feature on the front of the bag saying something like "we support The Royal Society for the Protection of Birds" Recyclable - It's important that this is clear and on the front of the bag using the below recognised recyclable symbol and saying the word "recyclable bag" underneath Bird feeder - On the front of the packaging my idea was for the consumer would be able to see the seed of each product. I have given examples on my attachments (Henry Bell and Peckish) The seed could be visible within a bird feeder perhaps but please feel free to play around with this idea Weight - I would like the weight on the front of the bag - 10 kg Colours - I want the different types of product and bird seed that I sell to be differentiated by A COLOUR such as the WAGG image or Henry Bell example attached ( or by the logo like I explained) Best before - I would like the best before date on the front of the bag. E.g Best Before June 2021. Its important info for the customer. I would like it to say somewhere on the packaging "produced in the uk" with a small union jack flag Zip Lock - another key feature is the zip lock, so it would be good to say at the top of the bag. "easy to use zip lock to keep bird seed fresh" Bird pictures - I like the small birds that have been added onto the bottom of the Henry Bell packaging and I think it would be nice to have something similar, perhaps down the side saying something like "types of birds who enjoy this seed" and then small images of them. E.g Robin, goldfinch, greenfinch, blue tit, long tailed tit, siskin, house sparrow, chaffinch, great tit, great spotted woodpecker, starling and then it saying and many more....... FOR THE BACK OF THE BACK I've attached a very rough drawing ( see example of back of bag attached) of what I want designed and how I'd like the back of the bag laid out with the information below added. If you can't make sense of it please let me know and I will do a clearer drawing. If you have a better idea then I'm happy to see your suggestions too, what is important though, is the information. Some other things to mention - instead of bullet points for the bits of information being shared on the back of the bag, it would be good to use small little Robins / the logo instead.. The HOW TO USE section I have attached. I would like similar diagrams / pictures and text so that its easy for the elderly to understand The energy level - Again, I have attached a diagram / image of what this should look like on the bag but please design your own Bar code - will be sent to the winning designer so just use an example bar code for now Contact information ( little phone symbol) Customer Care Line - 0161 2334574 ( little email envelope) enquires@gadsbys.co.uk ( little web symbol) www.gadsbys.com ( little location symbol) Gadby's, 20 Oldridge Crescent, Marple, Stockport, SK67FY About Gadsby’s  Gadsby’s is a family run British business based in the UK with over 175 years of experience in producing bird food of the highest premium quality.  At Gadsby’s we only create the best quality bird food possible and pride ourselves in offering premium products at affordable prices.Everything we do is with the health and well-being of wild birds in mind and we take great pride in the products we produce.  Why Our Sunflower Hearts?  ( robin logo ) High in Energy  Bakery grade sunflower seeds which are rich in protein and bursting with energy attracting the widest variety of birds to your garden all year round.  ( robin logo ) Rich in Nutritional Value   Our sunflower hearts have extra nutritional value with all of the required essential oils that wild birds need ,to live happy and healthy lives. ( robin logo ) No Mess and Husk Free  The sunflower HUSKS have been removed to leave just the sunflower HEART,  meaning there is no mess or waste left in your garden or under bird feeders  Gadsby’s Promise  ( robin logo ) High quality, premium, nutritional bird food  ( robin logo ) The best value for money bird food on the UK market today ( robin logo ) Unique packaging for longer lasting fresh seed  ( robin logo ) Over 175 years of experience in creating a local family bird food which has been tried and tested ( robin logo ) Easy to use handle for carrying ( robin logo ) Easy to use pouring nozzle for every situation  PACKAGING Now that I have the final designs and we are at the final stage of the competition, its important to add the 3 key features and selling points of my back onto the packaging and design, which will be my unique selling points. I have attached a clear diagram below of the packaging requirements ( see bag design attachment) Key points - The bag will have a handle at the top. - The bag will have a ZIP LOCK ( like a freezer back zip lock) so I want to be able to see this on the actual bag itself at the very top please - The handle at the bottom is just an extension of the bottom of the bag, so the packaging would be the same, but essentially its a handle for easy pouring. The handle will be stuck by a little circular sticker for shipping ( this must be branded with the Robin also) but once the sticker is off the handle lays flat on the floor - The pouring nozzle will be fixed into the bag and will be a screw top nozzle. The position of this is a per the diagram Any questions let me know

I want something different from the competition but that is still relevant to the target market.

15 inches wide 27 inches long 3 inches deep Note - the bag will be sold in various sizes so please bare this in mind when designing