This will be the second product released by Pronofit. The vitamin B12 nasal spray is already on the market (see the Brand Guidelines). Our vitamin B12 nasal spray is a spray that is used to keep your vitamin B12 level up. This nasal spray is a medical product and therefore has a medical look/design. The target group are vegans, vegetarians and elderly people.
The caffeine nasal spray is a different product and therefore needs a different look. The caffeine nasal spray is intended for people who need some extra energy during work, driving, sports, study and other activities. The target group will mainly be young people, which means that the packaging must have a trendy, fast-looking and modern look. We prefer energetic colors like red, orange, yellow, etcetera, but designers are free to come up with their own colors. It is important that it doesn't look too much like the blue from the B12 nasal spray. We'd like to see the use of gradient colors included in the caffeine spray design.
Caffeine and vitamin B12 nasal spray are two completely different products. However, it is important that when you put the products next to each other you can see that they are from the same brand. So they must have similarities, so that we continue to build a strong brand.
The caffeine nasal spray is called 'Cafeïne to go neusspray' (Caffeine to go neusspray = Dutch for caffeine to go nasal spray), but the “to go” can also be a “2” instead. It is therefore the intention that this is nicely designed on the front of the packaging. Preferably in the same style as the logo of the vitamin B12 nasal spray (again, brandbuilding by similarities).
In the appendices you will find the text that has to be placed on the packaging. The designer can use icons that you can find in the Brand Guidelines or icons designed by themselves.