haggin tem um(a) novo(a) embalagem de produto criado em um concurso de design:
Please help design breakthrough package for new family company!
Confira aqui o concurso de Embalagem de produto de haggin...
Limpeza e manutenção
Inspiração de design
Inspiração de cores
Nome da empresa
Haggin Family Company - see files for logo options in consideration
hagginfamilycompany.com >> but it is not really live yet
Nome do produto
Descrição do produto
Color Keeper laundry sheets trap loose dyes in the washing machine, preventing color transfer between fabrics. This allows consumers to mix colors and whites in the same load without fear of ruining light-colored clothes.
Descrição do público-alvo do produto
Adults 18+ who: >Currently purchase - or are aware of and interested in purchasing - existing competitive products >Are time-pressed and looking for ways to be more efficient >Are willing to pay money to help cut corners and save time >Prefer small brands to big corporations >Are interested in and use high-quality, artisanal products and brands
Atributos de estilo
Necessidades do design
Graphics for a consumer packaged good - in a carton (see dieline). We are trying to strike a balance between (a) clearly communicating what our product does by leveraging existing category cues, like a rainbow being sucked into a Color Keeper protecting clothes, and (b) bringing a new design sensibility and high quality look & feel to the category. If it helps you to get our input more quickly, feel free to start with only the front panel. See ppt & ai versions of the dieline (ppt defines the front panel). OBJECTIVES: 1. Drive interest in and trial of new brand on Amazon.com, despite cluttered digital environment 2. Communicate Color Keeper’s purpose/benefits with category cues, images, and claims 3. Build trust in Color Keeper brand with high quality design and strong reasons to believe, with unique design elements that distinguish it from competition A. Haggin Family Company brand design should bring a distinct look & feel to existing categories B. See separate file for example package designs 4. Build trust in Haggin Family Brands as a provider of useful, trustworthy products COMMUNICATION HIERARCHY: Using images, copy, claims, and overall design: 1. Color Keeper sheets allow you to mix whites & colors in the laundry as well as other products in the category 2. Color Keepers absorb dyes from colored fabrics, so they don’t dye light-colored fabrics 3. Haggin is a trustworthy, family brand that makes quality products SEE FULL DESIGN BRIEF IN FILES SECTION
O que evitar
Do not use any designs or images for which you do not have or could not secure legal rights.
Dimensões da embalagem
See dieline - and focus on front panel for now if helpful (ppt version defines front panel)
Tudo começou com o briefing do design.
Um guia rápido e interativo que ajudou a entender o estilo do design e reuniu exatamente as informações que eles precisavam para o(a) novo(a) embalagem de produto.
Designers do mundo todo criam a mágica do design.
propostas de design
haggin colaborou com designers para refinar suas ideias
Avalie os designs
Quando você receber as propostas de design, é preciso classificá-las para que os designers saibam o que você prefere ou não em seu design.
A 99designs possui ótimas ferramentas para interagir com o designer para que você possa se comunicar e expressar suas ideias.
E então ... o vencedor foi escolhido!
Ao longo do caminho, o cliente conheceu muitos designers talentosos...
Acreditamos que os concursos são uma maneira super divertida de encontrar o seu design.
Concursos finalizados recentemente:
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