Finding the perfect fitting condom dramatically improves your sex life. With Sikker Box you will receive monthly assortments of condoms (in boxes of 5, 10, 15 or 20) from a variety of brands. The customer will receive an email each month asking them to rate each condom they received - based on these emails, their next box will be amended so that the condoms are a better fit. This means over time the customers will receive a more personalised service and eventually will have the perfect condoms sent to their door, every month.
Descrição do público-alvo do produto
The product is gender-neutral. Typical users will tend to be 18-30, based in the UK and single.
Goals/Needs: Outsourcing aspects of life to focus on work, gym, dating and social life.
Motivations: Easy to use service and good value for money
Frustrations: Unexpected charges, poor service and a stuffy brand identity.
Main device: Mobile
Atributos de estilo
Necessidades do design
I'd like the box that contains the condoms to be designed - I have a net with the perfect dimensions, I just need the graphic design to be printed onto it.
The box holds 5 condoms in a wallet style with a lid. These boxes will be placed inside a postal box with tissue paper and sent to the customer in the post. When the customer receives their box they will open the box, open up the black tissue paper and these boxes will be the first thing they see. This means the top of the box (on the lid) needs to encapsulate the brand effectively.
In my mind, I see the top of the lid, sides and bottom of the box being white with the internal of the lid and box being grey. Just the logo will be on the top of the lid - keeping it simple. The customer will then open the lid and see their condoms - as they remove their condoms from the box, I was thinking words could be uncovered from underneath. Or little images? Something that makes use of the space between each of the slits in the box.
The font style is either Georgia/Lora Bold or Calibri/Lato. I'm keen to keep the box design minimal however am open to suggestions on colour/wording/design if you wish to put that forward.
The tone of language is open, honest, tongue in cheek - humour is important, however not at the expense of our credibility as a provider of contraception. Subtlety is key - a good example would be how all prices end in .69
O que evitar
Male-centric language and design. The dimensions for the box need to remain as stated in the attachment.
Dimensões da embalagem
External dimensions (when made): 79 x 10 x 109mm
Divulgação no blog
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