We currently use a generic printed pouch (photo attached) without company details, logo etc, and stick a black/white label on for each product. We want to begin selling these in the shops and improve the look of the pouch being sold online. The competition is to design a pouch for one of our products in two different sizes. The size of the pouch is 110mm width x 170mm height (PDF Template attached) and 120mm width x 200mm height
The rear of the pouch is all the nutritional information, barcodes etc, so does not need much design work, it just needs to be clear. The front of the pouch is where most of the design needs to take place. We already have a logo (also attached) and will carry on using this as well as the same orange colour. In regards to colours, each colour requires a cylinder to be made increasing the cost. We therefore want to stick to a max of 4 colours; Orange, white, black and grey. It is also possible to add silver by leaving blank spaces on the silver pouch.
I want to avoid the generic look that many supplement labels have, this is why I have attached a photo of another company who already use fully printed pouches. What I really like is the way they have designed the product name, it really stands out.
I have also attached a photo of a rear pouch which is similar to how I want mine to look. The pouch in the photo is bigger than ours will be, so they have room for two columns, but on my pouch, I just want one column with the various information such as nutritional information, ingredients etc, as you scroll down plus at the bottom the various barcodes, company address etc. I like the use of the green colour bars which would be a nice way to include our company (orange) colours.
Please let me know if I have missed anything out, if anything does not make sense or if you need any more information.
Nice to have: a white or silver background with some detailing such as the company logo, or something like honeycomb or chemical symbols
Also, if it is possible to swap one of the colours, such as black, for a competently different colour. This new colour would then change on each product to differentiate between the products such as here: https://shop.bulletproof.com/
INFORMATION FOR FRONT OF POUCH
Product name: Vitamin K2 (MK-7)
Strength: 100 mcg
Quantity: 120 Tablets
INFORMATION FOR REAR OF POUCH
Each Tablet Contains:
Vitamin K2 100 mcg 133%
Directions: Take one (1) to two (2) tablets daily with a meal. Do not exceed the recommended dose.
Ingredients: Micro Crystalline Cellulose, Di Calcium Phosphate (Bulking Agents), Vitamin K2 (MK-7), Magnesium Stearate (Anti Adherent)
Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle. If you are pregnant, breastfeeding, taking any medications or under medical supervision, please consult a doctor or healthcare professional before use. Discontinue use and consult a doctor if adverse reactions occur. Keep out of reach of children. Store in a cool, dry, place out of direct sunlight. Suitable for vegetarians. Non GMO. Soy free. Lactose free. Gluten free.
Barcode: EAN13 – 3195351384705
Product No. P055