The client wanted a logo that would appeal to both young patients and teenagers, as well as their parents. The bee is sweet – so kids and parents will love it – but it's also a modern hip skateboarder, bringing an adolescent element to the illustration. To reference the clinic, a stethoscope forms the letter P in Prairie and the bee has a bandaid on its knee. The stylised Prairie typography is paired with simple fonts in fresh colours which complement the bee and give the logo a very clean modern look.