Somersby is a very successful global cider brand present in more than 50 countries. Somersby is currently looking at brand and design to make an evolution of the logo.
Here the given brief by Client....
We want the logo to look more modern and with character.
We start with the apple tree: We are dying to see your redesign of the tree. We want a new tree that has a more unique shape and feel.
Please experiment with your graphic design skills. We are NOT looking childish/naïve styles. We want class, elegance and playfulness.