The main concept of this logo combines the initials of the letter G with shoe prints to represent the slang term for private detective. The origin of the word comes from those who wear street shoes with thick, soft and quiet rubber soles. The basic shape of the letter G is made of a circle with the negative space of a shoe print in the negative space of the logo. The circle shape that forms the letter G means GUMSHOE's precision or accuracy in handling cases. The logo with its basic shape makes it look minimalist so it will be easy to remember.