Custom design and art direction of an eye-catching lookbook for BB Dakota’s Fall 2018 Press Preview. The 12-page lookbook was printed in a stunning, oversized tabloid format on newsprint paper.

The lookbook design was distributed at BB Dakota’s Press Preview, with many of NYC’s high-profile magazine editors in attendance during New York Fashion Week (NYFW) 2018. The response to the lookbook (and collection) was overwhelmingly positive – many editors were surprised the design was for a mass-produced women's apparel brand.