For the design of EMK Agave skincare , I was inspired by elegance, simplicity and nature, giving it a minimalist and modern approach, designed to attract women and men who want to take care of their skin with good quality natural products. The selected typography transmits elegance, exclusivity, it is not a common typography , so it quickly attracts the eye. The plant icon is very versatile and simple, it can be replicated in bags, packaging, advertisements, and it is a very effective way for customers to identify the brand in a practical and aesthetic way. Without a doubt, an efficient logo that will help attract more clients and promote the essence of the brand.