I create the design based on the brief which is "we are manufacturing health and cosmetic products eg. protein powder and skin care products that target a female demo graph. We would like something that is simple yet sophisticated, but with a natural feel. A logo that is sophisticated and will be synonymous with premium health products such as protein powder, vitamin pills and skin care products. We would like the design to be classy and be able to connect with our demograph of customers who are mostly women but also selling to a smaller male customer base."