Brief:
We are wholesale mortgage brokerage. We ensure that our process is seamless, simple, educational, and trustworthy. We want to bring an old school nature (we are located in Dearborn, Michigan, home of Ford Motor Company) to doing business but yet in a modern, contemporary and technological way. We want our brand/website to look and feel like http://www.simplist.com with brighter color accents maintaining a clean look. Words like crisp, modern, sleek - come to mind.