KUU CERAMICS IS A CONTEMPORARY POTTERY STUDIO LOCATED IN THE CENTRE OF CHICHESTER, WEST SUSSEX.
For the primary word mark I used negative space to hide a moon within the letter K without compromising the legibility of the character.
The secondary logo depicts a potter forming the shape of a crescent moon between their hands. The logo being used as a stamp was a key feature in the design process as it required a specific line weight to hold its form when pressed into the clay, and fired.
www.kuuceramics.co.uk