Winning Design: WANT WANT LEGUME CRISPS

The client was looking for a design that highlighted the key values ​​of their product:

High in protein and low in fat.
Baked, not fried, and rich in fiber.
Free of artificial flavor enhancers.
In addition, they wanted to connect with a young audience in Europe, presenting Legume Crisps as a healthy and modern alternative to potato chips and corn snacks, with an authentic touch of Asian flavor.

My design proposal integrated all these elements visually and strategically, highlighting:

Clarity in the benefits of the product with clean icons and typography.
Modern colors and graphics that appeal to the young audience, reflecting the Asian essence without losing a global focus.
Eye-catching and functional packaging that stands out on the shelves and communicates the innovation of the product.
The result was a design that not only met the client's expectations, but was also selected as the winning design.