Disloyalty is a loyalty app for independent coffee shops in the UK looking to replace paper-based loyalty cards with an app. This single app could potentially be used as a loyalty card for a variety of small specialty coffee shops.

I created a flat-design "Disloyalty" logo featuring a hand coming out of a phone offering coffeeshop loyalty cards. It is a very on-the-nose design that tells the story of what the company/app does. The design has different loyalty cards to give further emphasis to the brand name, Disloyalty.