The logo itself is making use of the social media icon that typically is used as "friends" but in this case, is a symbol of the influencer themselves forming a close relationship with the agency "influence your way" to empower them in the direction they want to influence (which is where the arrow is pointing). The "friends" icon in the logo goes along with the "y" to form the social media "speech bubble" to represent the influencer's voice and which they want others to reach out for them. Overall, the logo itself is converting the message "Influence your speech, your voice, through us the agency. Together we will form a connection that which your voice will be heard all over the world.

The logo also goes in tune with the agency's name which the dark blue profile icon "i" stand for "influences" and the light blue "y" stands for "your way".