A logo that combines elegance and visual impact, using a contemporary font. The iconic knife element has been integrated exclusively into the letter "K", transforming it into an independent and memorable symbol. This design choice allows the logo to be used in different configurations: in its extended version with the logotype and payoff, or in a compact version featuring the "K" icon, ideal for more minimalist applications. The result is a versatile and dynamic visual identity, perfectly aligned with the digital media and food entertainment industry.