The main idea is to combine polar bears and penguins equally, with the penguin placed in the negative space.

By adding a silhouette of the earth's outline and a beam of starlight in the north, which depicts the place at the poles.

The colors used are blue and white which are in harmony with the color of the cold snow in the polar regions. And the design is modern and not childish so that it looks professional in the field of business you are running.