Affordable pastrami, steak & chicken sandwiches on hoagie rolls. delicious milkshakes. we are NOT a deli. we do not want any style logo that even puts a thought in someone's mind that we are deli-style. our target audience is the younger generation. specifically ages 15-50. our goal is to target the millennials & we want a modern, edgy, fun, funky vibe! our logo needs to present this. we are having graffiti/custom edgy vibe murals being painted on the interior & exterior of our restaurant so the logo needs to match this style. we are TAKE OUT only. we have a very diverse crowd as well.
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