Death and taxes. The two certainties of life, and perhaps two of the most delicate topics of the modern era. The concept on its own, carries a level of heaviness that its brand intended to play with, with a touch of light fun. In many ways, this logo functions as a pitch as well as a brand representative. Playing with the macabre in a light, fun and funky way, it showcases the concept of using the lighthearted to make the scary and hard approachable. The mixture of bold text and iconography makes it recognisable, striking and darkly humorous, almost inviting.