The client wanted this logo to represent both Japan and a mostly female audience. Since stationary is closely paired with handwriting and specifically good handwriting, I chose to keep it simple as simple as possible. I used a typeface with curly terminals to represent femininity, as well as a solid "O" to reflect Japanese influence.

The purple color was both a request and a website color; they are a mostly digital company so this made sense. The design works well in print, letterpress, and in black/white. I wanted this logo to both carry the brand and let the brand shine through it's simplicity.