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I Am Worth More (http://www.IAmWorthMore.org) is a registered 501c3 nonprofit organization. Its mission is to counter the negative effects society and the entertainment industry has on today's youth. The organization works to: (1) connect youth to resources [programs, services, workshops conducted by existing organizations across the country focused on helping youth] to help build essential assets [as outlined by The Search Institute], (2) build self-esteem and worth, and (3) increase their positive entertainment in-take.
Since the organization is fairly new, traditional sources of funding have been challenging to acquire. As a result, we are seeking to raise money by launching a merchandise program and campaign called Rock My Good. It's a positive merchandise brand designed to encourage, inspire, reflect good values and characteristics, and boost confidence/self-esteem. Funds would not only help sustain the merchandise/campaign but also provide the opportunity to create signature programs and curriculum to do the outreach we need.
O que te inspira e como você imagina o design para seu negócio?
I Am Worth More is looking for a special limited edition t-shirt design to leverage the entire Rock My Good merchandise program and campaign. This special shirt would add additional flavor to the main launch designs currently in the process of being created for the program. It MAY also be the celebrity shirt we use at the photo shoot as we are CONSIDERING reaching out to celebrities for the campaign.
The t-shirt design should include:
a. Main theme, which should be written on the shirt: "I Am Who I Am"
b. Item to incorporate: Either the official organization logo (I Am Worth More-the color of this logo can be changed because it will still retain the look and feel of the logo) OR the official merchandise program logo (Rock My Good) OR the words "Rock Respect" - PLEASE DO NOT PUT ALL THREE IN ONE DESIGN.
The target market is teens and young adults both female and male. Our official program website is http://www.IAmWorthMore.org. Our facebook page is facebook.com/IAmWorthMore and our unreleased facebook page for the merchandise program facebook.com/RockMyGood. In addition to the official website, the info, notes, and photo section of these facebook pages can also give you a sense of our "look" and "feel"... it's very "cool," "positive," "fresh," "stylish" "clean"- projects confidence and style... makes a statement.
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