Bring design to finance! Design homepage for fintech brand.

Vested - ClearStructure

ClearStructure Financial Technology provides a customized suite of products that help investment professionals simplify and streamline their work.

With their product, called Sentry PM, managers can streamline their front-, middle- and back-office functionality and hasten speed to market. Better still, with our web-based platform, you benefit from faster uptimes; a streamlined, easy-to-navigate user experience; greater accessibility and lower cost.

The product, called Sentry, includes multiple "modules" which investment managers can combine to create a custom solution that helps with trade order management, research and data management/storage, performance and measurement, cashflow projections, reconciliation, compliance, billing and more. The asset types covered are very broad.

Target audience includes the following roles: Portfolio Manager, Analyst, Trader, Chief Risk Officer, Investor Relations Manager, Head of Tech, Operations

At the following institution types: CLO Managers, Asset Managers, Hedge Funds, Direct Lenders

http://www.clearstructure.com

ClearStructure's products take HUGE amounts of data and make it simple, digestible, compliant with struct regulation. We're inspired by data visualization -- the physical process of taking data and making it pretty, organized.

You can see a very early take on this concept here -- though don't restrict yourself based on the copy or layout. This is just inspiration: http://159.89.32.180/

The company has a very masculine ethos. The logo will not change, but we don't have to be married to the colors.

A mood board is attached -- use for concept, not for colors.

Homepage. Rough wireframe attached. This wireframe is NOT a bible. It's a guide. Another guide here: http://159.89.32.180/

Ultimate goals of the page:
- Educate visitors on the product.
- Drive eyes to the different institution types.

Some initial copy for the page:
Simplicity. Transparency. Control.

Delivered via a customized suite of investment management products. ClearStructure’s Sentry acts as just that – a guard protecting your data and powering workflow efficiency.

Learn how Clearstructure helps (the below can be listed as icons, as they are in the wireframe):
CLO Managers
Asset Managers
Hedge Funds
Direct Lenders
Loan Trading

(Additional sections, right before the footer)
In the News
Upcoming Events
Press Releases

Additional copy, if you need it (you can just pull any statements from this list):
We make it our business to understand and support yours.
Empowering you through automation, lower costs and unrivaled transparency.
Our breadth of functionality drives interconnectivity. Experience a more unified business internally, and gain access to better-organized data.

Once we select the winner, we'll then commission two additional versions of the page. They'll also design the other pages.

Stock images are fine. Prefer vector graphics to photography.

Attached, is a site map, mood board, logo, ROUGH wireframe. Happy to answer any questions!

UPDATE: 5 March 2018 ------

Hi, Finalists! I'm adding a new mood board "Mood Board 2." The client went with a slightly different design concept -- they like these triangles that also can look like building blocks. Their product has different pieces (like blocks) that can build on one another to create something impressive -- like the pyramids. The combo of triangles and cubes also means we can extract from this vector different shapes -- diamonds, arrows, etc.

Can we take this visual metaphor and apply it instead of the data visualization concept? Colors can be muted (I'm working on getting the full brand colors), or you can even pull out certain triangles or shapes to make this more geometrical (as in page 2 of the mood board. Shown in black and white but can be any color or combination of colors).

Also, please add to the top of the page a call-to-action to see the product demo. I'll share more personalized feedback with each finalist separately.

UPDATE 7 March 2018 -------

Just uploaded the brand fonts and colors. Thanks!!