Como linda Qq começou a jornada do(a) design de site
Como você é conhecido?
cheneyappraisal.com (incorporated name is: Cheney Appraisal Services, Inc.); located in NY, NY
Conte para a gente quem é você e quem é seu público alvo
Appraise art and antiques for insurance, estate, charitable contribution and resale purposes. Target audience: collectors, estate executors, museum curators and referral sources such as estate attorneys, insurance agents, and conservators.
The industry is actually business consulting (not Art & Design listed below by default). Valuations are used for IRS tax purposes and support insurance claims, however, the site MUST appeal to the artistic and visually astute collector as well as law and financial services referral sources.
Qual o segmento que sua empresa está mais relacionado?
O que você tem em mente sobre o estilo e o tema doweb page?
Current website communicates capabilities well and is professional and visually appealing showing variety of material appraised from different periods including fine art (paintings, prints and sculpture), antique furnishings, oriental rugs, silver, ceramics, glass and other collectibles. I am a Generalist Appraiser which includes a broad range of fine and decorative arts personal property.
It is elegant and professional. Does not look like it was done from a template. Photographs of things I appraised were integrated within the headers and narrative. I now want a cleaner look with more upscale images (more valuable material). My goal is to reach up and attract wealthier clients with more valuable material. Most importantly it must be optimized on back-end, translate well across all devices and include links to social media. I would like a coding partner that can write my site in Joomia or Wordpress so I can make changes myself.
Descrição das páginas
Some consolidation in pages, from 6 to 5: Home, Services, Testimonials, About us, Contact Us
1.Communicate quality and breadth of what we appraise (visually; plus Briefly introduce services, 1. appraisal, 2. art advisory, 3. collection management.
2. Services: more detail on the three above (explains process)
3. Testimonials (see existing ones)
4. About Us (just me - see write up)
5. Contact Us (Add place to contact via email)
O que evitar
I no longer want flash introduction page as people tell me it does not work well with search engine optimization.
However, I do like the way the photos used on this page communicate breadth of things appraised. I like the blue color used RGB color specs for logo are: R:0; G: 130; B: 166.
The viewer should start on the home page and feel they have found the best source for their appraisal needs.
Beautiful photographs of valuable works of art are of utmost importance. In the past of I have used my own photographs of things I have appraised. They tend to be typically worth $500-2,000. They were taken onsite where lighting can be a problem. In this design I would like to use more professional photographs of better material (valued over $5,000 per item FMV). My dropbox has a collection of (File 1) my own photographs of things I have appraised (some need photoshop corrections to eliminate flash glare or yellowing) and (File 2) some taken at museums as well as some taken from other websites such as 1stdibs.com and auction house sites. Many of these are taken in studio environment. If you have a better source for photos please advise. I have shared links to these two files which contain over 100 photographs:
1. My own photos of things I have appraised: https://www.dropbox.com/sh/wxfdt24g…L5-Pa?dl=0
2. Photos taken at museum or from other websites: https://www.dropbox.com/sh/v2xi6smv…73Z1a?dl=0
1 499 US$
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