Como mara.ascher começou a jornada do(a) design de site
Como você é conhecido?
brand: elitesingles; company: Affinitas GmbH
Conte para a gente quem é você e quem é seu público alvo
EliteSingles is a highly trusted online dating site that sets itself apart through the high quality of its members. EliteSingles are aged 29 – 59 years old, have above average education and are looking for a longterm relationship. We are looking for a new brand design for our EliteSingles.co.uk brand.
About the brand:
• Our customers are 29 – 59 years old and have significantly above average education and income. Average age is around 40 years.
• Our customers use the site to find a relationship – not more (marriage) and not less (flirt, sex).
• EliteSingles is a premium online dating brand. It’s highly priced. The brand fits in the “accessible / affordable luxury” segment
Qual o segmento que sua empresa está mais relacionado?
O que você tem em mente sobre o estilo e o tema doweb page?
• Unique / highly recognizable – we are looking for a style that makes our brand highly recognizable across our three main marketing channels: TV, Online and Out of Home.
• Design Elements:
o Photography of singles is central to our communication in TV, Online and OOH. Creating a unique style of photography (through colors, formats, frames, poses, etc)
o Fonts and color code should be used to create a highly recognizable look for the brand
• Color code set flexible
Descrição das páginas
Homepage: We need a big picture of singles, a registration box, a log-in option, an explanation of our product and SEO-text elements. The biggest aim is to get registrations of new customers.
O que evitar
Please focus on a serious design, we focused on longterm relationsships and aren´t a dating or sex-site