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We're building a mobile application to help couples manage and plan their financial lives together. Our target audience are 25-40 year olds, marketing more toward millennial women. The app focuses on encouraging financial equity, transparency and trust between both partners, with an emphasis on financial education and empowerment.
Qual o segmento que sua empresa está mais relacionado?
Contabilidade e financeiro
O que você tem em mente sobre o estilo e o tema doweb page?
We’re currently in the pre-launch phase of our product, so we’d like a simplistic homepage and a blog page. We’d like a clean, yet soft look and a site that utilizes our brand colors but also allows for some complementary colors as well. While we are a financial brand, we do not want to appear as other financial brands- i.e. cold, stiff or too masculine.
The purpose of this website is twofold: to encourage folks to sign up for notifications and to host our blog content. In the document attached, we’ve provided specific text as well as image prompts. We will also need some level of graphic design to display the functionality of our app- we’ll give examples as to what we want from example websites.
Descrição das páginas
We’ve attached a document outlining what we’d like on the homepage.
For the blog page, we’d like to display posts in a grid-like pattern, with the most recent blog post in the header position on the page. We’d like clear CTAs on the right side of the page and at the bottom. We’d like to see what this would look like on a typical widescreen desktop monitor as well as on a mobile phone, where we expect the grid style to become a column; i.e. responsive design.
O que evitar
No cheesy stock photography. If imagery is used, it should be “Instagram worthy” from sites like Upsplash. We’ve included our brand colors, fonts and logo variants, and prefer you stay with those colors.
You can see the winning design from our logo contest here: https://99designs.com/social-media-…entries/76 it gives some sort of idea of what we mean when we say clean, simple lines, etc. As time has gone on we’ve preferred to use the dark background variant, though the app is currently leaning toward white.
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