Como Jdmetz começou a jornada do(a) design de site
Como você é conhecido?
Identity Protection Bureau
Conte para a gente quem é você e quem é seu público alvo
Identity Protection Bureau (IPB) is a ratings and reviews website to help consumers find and choose the best identity theft protection service. The website will feature several dozens of identity theft protection (ITP) providers and consumers will be able to submit reviews, rate each company, and also receive promotional offers to sign up where applicable.
The business model of the site will be to generate affiliate commission on direct member acquisition for the ITP providers. WE NEED TO GET OUR VISITORS TO SIGN UP FOR A SERVICE!!!
Our target audience is evenly male/female age 30 and older. The main channel for acquisition will be SEO, therefore these customers are already looking actively for an identity theft protection service.
Qual o segmento que sua empresa está mais relacionado?
O que você tem em mente sobre o estilo e o tema doweb page?
The site styling will be a play on the Better Business Bureau (BBB.org) to evoke a sense of familiarity and trust from users by using similar colors and logo. Consider use of the BBB's royal blue as a primary color, red as a secondary, and orange for CTA buttons. Also follow font types from BBB.org. See example for colors and fonts here: http://www.bbb.org/blog/
1. Homepage - Goal: entice navigation to top selected providers or company search.
a. main banner
c. main body column lists top selected providers
d. side column uses modules with male image at top. Add bullets the read. * Expert Advise * Identity Theft Pros * Real Reviews * Top Promo Offers
e. should include search function
1B. Companies (all) - Goal: Scroll navigation to individual company page.
b. replica of homepage but shows all providers and ratings
2. Individual company page - Goal: CTA click for free trial or enrollment.
a. tabbed content (tabs: Expert Review, How it Works, Plans & Pricing, Member Services, More Info)
b. company logo tile image
c. button cta + text link + promo offer text
d. IPB score + user score
e. review entry at bottom followed by latest reviews
f. side column modules: Ratings, Rating breakdown list, Company Awards list, text box.
3. Content page (blog) - Goal: educate and inform.
a. main column plain text
b. side column uses modules
The closer we stay in layout to the example site http://bestidtheftcompanys.com/ the better. Please try and make differentiations so that the site doesn't seem to be a copy or replica but includes the same primary elements.
I've provided an image to use on the homepage as the "identity theft expert."
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