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Heavy photo presence, with plenty of white space and clean lines. The page elements such as buttons, graphics, icons, and illustrations should use warm/spring colors that compliment the white space and compliment each other. Our target audience is professional photographers, who tend to be a little more design-aware than other average internet users. Make it look good and easy to navigate. We would prefer a long landing page over many small auxiliary pages.
Descrição das páginas
• Main Page
-> Heavy image/graphic/illustration presence
-> White-space and clean lines are a must
-> Showcase the mobile and full-sized galleries (possibly using sliders)
-> Include simplified versions of the Costs & Benefits, How it Works, and the Examples screens
-> Simple call to action (to sign-up for an account) available throughout the page
-> 3-5 photographers: their profile picture, 1-3 other photos, tips on selling through instaproofs, links to their galleries
• Costs & Benefits
-> Costs of our service (using a small chart to show the three different account types and their pricing)
-> Features & benefits of using our service
• Customer Comments
-> Various complimentary comments from customers
• How it Works
-> Graphical outline of the process, with very short descriptions to go along with the graphics
• Blank Template for additional info such as contact information, privacy statement, etc.
Additionally, we have a photo contest each year and we would like places for the winning images to be displayed throughout the site in some way.
Our current website is here: http://www.instaproofs.com It has much too much text throughout it. We would like to convey the same basic information, with much less reading being required.
Note 1: The point of every page is to get the visitor to sign up for our services. Signing up for any page should be obvious and easy.
Note 2: 60%+ of our visitors browse the site on a mobile device. Because of this, we need a responsive design with a mobile-first or device-agnostic mindset.