Our current site:
Current Barcode Recognition product page: http://www.inliteresearch.com/barco…cognition/
Current Barcode Director product page:
http://www.assistly.com/ - Big fonts with lots of space. These guys have panels of info similar to what we have on the wireframe. They also have testimonials like us. I like their purple grainy texture. I've been seeing a bit more of that grainy texture - looks kinda like stone - I like it.
In terms of feel, these guys nail it.
http://99designs.com/web-design - Similar to assistly, big fonts, lots of space, clearly defined panels, clear call to action button. Exactly what I'm looking for in terms of feel / visual.
http://www.atlassian.com/ - I like what they did with the main/secondary nav concepts, so I did something similar in my wireframe. Note the graphical secondary nav which serves to identify location within the site. I like the big graphic and bit of text for each main page. I like the use of orange/green/etc to accent specific product lines - would be nice to have one color accent for this Barcode Recognition page and we use a different color for another one of our products.
http://www.youneedabudget.com/ - pretty different product because it's just one product and it's online, but I like the style. Modern with big fonts and lots of white space.
http://pingdom.com/ - the main site is ok, but I mostly like the new control panel they got coming out (screenshot attached). Note the icons in the nav. That would be pretty great if we could find a good icon set to use as a baseline. Also good use of panels of info with rounded corners and square corners inside - seems to work well.
https://plus.google.com/ - I kind of like what Google is doing with their redesign - see the udpated google docs and gmail and google+. It's a simple grey theme and then buttons are big blocks of color. Buttons for the calls to action are going to be a key design element, but it's important that the button text is HTML text (not graphic). (e.g. big Download the Free SDK Now button)
Competitors: (our site must look nothing like any of these, but want to include for reference/inspiration)
http://www.accusoft.com/barcodexpress.htm - best of all our competitor's sites. Good colors/graphics. They kind of go for a puzzle piece theme. Their main graphic is essentially a screen grab of their online demo. Our online demo needs a design overhaul, so we can't use that and our downloadable demo is pretty simple too. I attached a bunch of images from our demo which may serve as good baseline.
http://www.atalasoft.com/products/d…ode-reader - these guys look better with some real color, but I'm not a big fan of the sports theme and the red is too bright. I prefer traditionally bright colors like this to be more muted.
http://www.gdpicture.com/ - just redid their site and it's a bit dense with info. They go with software packaging for their pics which I'd prefer to avoid. Note the blue/grey which is the standard in IT. I'd like to use that, but differentiate with some color.
http://www.aspose.com/ - this is a bit more typical of most in the space, though better than most. Too dense with info.