Conte para a gente quem é você e quem é seu público alvo
Nudwear is a fast growing online lingerie store. We specialize in premium quality and aesthetically beautiful strapless backless adhesive bras and styling solutions. We are looking for a professional web designer with excellent fashion e-commerce aesthetic to work with on an ongoing basis.
Our immediate need is to redesign and optomize our homepage. We want to give it a more refined and editorial fashion look.
Our target market is woman 18 - 35. The brand is bold, empowering, fun and flirty. We appeal to woman who are health and fashion conscious who care about their appearance. We need to portray a fun, city chic lifestyle on our website. We are trying to achieve a cult like following (think soul cycle) where Nudwear becomes the only backless bra to own. It is every girls must-have closet accessory.
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We want to give our upgrade our current website to give it a more refined and editorial look, incorporating more lifestyle images from our latest photoshoot. The logo and video banner will stay, however we want to work on the rest of the homepage and pages to elevate the typeface and style to a more premium level. We have included several websites who's style we like.
Once the homepage is completed there will be scope to design the rest of the website and ongoing work.
The homepage should keep our logo and video as the main banner. Header and footer and all other content are open to re-design but need to keep the sliding banner format. Please refer to our example websites we like.
We want to incorporate more lifestyle images throughout the homepage & use more refined and modern fonts.
We need to keep current content, however how it is worded displayed can be changed to optimize layout format & image inclusion. We want to make our current website look more lifestyle oriented (urban chic), more editorial and more high fashion. It needs to create an aspiration emotion with customers. It needs to convey a young and glamorous city lifestyle.
- We want to add a banner section about how your favorite bloggers wore it similar to how Zero UV Rays does it on their homepage: http://www.shopzerouv.com/
- We want to add a banner section offering a special offer to brides and bridesmaids using our bridal images
- We want to add a banner with Instagram feed at the bottom the way Zero UV sunglasses has done it (no twitter) http://www.shopzerouv.com/
- Please refer to images in our dropbox folder.
O que evitar
Please us our current colors, peaches and corals and greys. NO PINK, NO DARK COLORS. Please use our images from our Dropbox folder
Please read our branding document as this provides alot of direction on what we are looking to convey as a brand.
1 599 US$
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