We want a design that is female-oriented, modern, and with a warm personable feel. Our target audience are mostly women.
San Francisco Bay Area is a tech-savvy place and the design should be simple, personable, upmarket, and somewhat feminine (not masculine).
Important note: on the Home page, please keep all the Conversion Optimization elements in the same sections. Those elements are: Headlines, Call To Action Buttons, Testimonials, and Featured In.
Any colors that will appeal to our target audience can be a great choice. Please don't feel tied to our current logo colors (we're open to a new logo).
- Please use natural, warm, gentle, earth-toned colors that appeal to women.
- Please find a way to add the "Featured In" with logos ON TOP the way it is on the staging site: http://22.214.171.124/~mikep217/
- Please find a way to design a natural and upscale feel.
- We want for the design to have some nature theme elements. We like nature and our clients like nature. This can include the colors and graphical elements.
- The design should be sophisticated, feminine, and include some nature elements.