Como Rob@bayview começou a jornada do(a) design de tema para wordpress
Como você é conhecido?
Bayview Financial Group
Conte para a gente quem é você e quem é seu público alvo
In summary, what we do is two fold.
1) We provide financial planning and investment advice. Our ideal clients are business owners, executives, professionals and retirees.
2) We provide employee benefits consulting. We advise on and help implement group insurance and group retirement programs for small and medium sized employers (typically 5 to 500 employees in size).
Qual o segmento que sua empresa está mais relacionado?
O que você tem em mente sobre o estilo e o tema doWordPress theme?
Our website's style needs to be updated and refreshed to look more current and contemporary.
While I prefer to maintain my current color scheme from the logo, I am open to including other colors on the site if you feel strongly about it. So if you feel the current color scheme is best, stick with that. If you feel the use of additional color on the site would enhance the user experience, please feel free to do so. I'll trust your design experience.
I would like to have a photo as the main image across the top part of the page (see reference examples in sites I like below...) The photo could be of people, a place or a thing. People, city skyline, maybe a sailboat, or a view out into the bay (these are just examples). I'll leave the image to your choosing. Whatever inspires you and you feel connects to our business.
Although maybe more of a content and development comment, I want the site to lead with financial planning first and employee benefits consulting second (ie opposite of the current layout).
Also I will be changing the content of the site from "me" centric to "we" centric as there are two other advisors joining the company in the months ahead.
Also in the months ahead, I plan to incorporate email marketing into our client service and ideal client prospecting process. We also plan to publish some free white papers/reports for download directly from our site by visitors. So, I would also like designs to include the following:
1) newsletter signup section
2) Free White Paper download
Both of these should be obvious to the visitor but still integrate nicely into the flow and balance of the overall page.
Descrição das páginas
Home-use the following navigation: Home, About Us, Products, Services, Our Clients, Contact Us plus existing drop down sub sections.
Main tagline should be "Striving to provide exceptional service and advice, while building long term trusting relationships."
O que evitar
Avoid cluttered,busy looking site. Keep it clean and balanced.
Below is a list of some adjectives I would use to describe how I want the website to look and feel. These describe the feelings I want to inspire in people who visit our site.
I want a client or prospect to visit our site, and feel like they are in the right place, that they are in good hands. I want them to want to do business with us. Or to put it another way, I want the site to elicit the feelings above (and any other similar) so that upon meeting with us face to face for the first time, they already want to become a client of ours before we even open our mouths. Loftly goal for sure, probably not realistic but better to aim high and miss than aim low.
Feelings I don’t want to be associated with are:
Over the top
Who do these guys think they are?
Destaque na lista
Divulgação no blog
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