Portfólio
:format(webp)/99designs-work-samples/work-sample-designs/2043709/f70ed30e-3f4a-4176-bde6-e1121db52db8 "Spill & Tea is a premium but accessible product which aims to empower women with its on-trend phrases and disrupt the stagnant iced tea market. As a designer, this brand creation had me out of my comfort zone - but this was exactly what I wanted. Inspiration was taken from cosmetic and beauty packaging which led to experimentation with playful illustrations and a feminine colour palette and tone of voice.")
:format(webp)/99designs-work-samples/work-sample-designs/2043709/4a475d6a-ec6c-48ce-a4c6-8269de0603c7 "Spill & Tea is a premium but accessible product which aims to empower women with its on-trend phrases and disrupt the stagnant iced tea market. As a designer, this brand creation had me out of my comfort zone - but this was exactly what I wanted. Inspiration was taken from cosmetic and beauty packaging which led to experimentation with playful illustrations and a feminine colour palette and tone of voice.")
:format(webp)/99designs-work-samples/work-sample-designs/2043709/1a22d7d2-bc60-4ae7-8a32-a624f4f10267 "This start-up company needed a distinct voice and character that made it stand out in a crowded market. The role of social media plays a significant part in the advertising of this brand, therefore needed an extensive campaign that showed the brand in action. It’s not just a black and white brand - the identity of the badger combined with the humorous tone of voice gives this toffee vodka company a unique personality.")
:format(webp)/99designs-work-samples/work-sample-designs/2043709/60b48e64-eb64-459b-bc67-08920d1574e2 "This start-up company needed a distinct voice and character that made it stand out in a crowded market. The role of social media plays a significant part in the advertising of this brand, therefore needed an extensive campaign that showed the brand in action. It’s not just a black and white brand - the identity of the badger combined with the humorous tone of voice gives this toffee vodka company a unique personality.")
:format(webp)/99designs-work-samples/work-sample-designs/2043709/03bb3d18-99b1-4f18-a1fc-038d249a2f69 "La Familia is a an authentic modern Mexican street-food range which aims to rival Old El Paso. However, the recipes were based off of actual Mexican street-food which has not been altered for a western palate, therefore it was essential that my research was thorough and not based off stereotypical gimmicks. My packaging concept takes inspiration from the traditional Mexican tunic and enabled me to experiment with mixed media and different printing techniques.")
:format(webp)/99designs-work-samples/work-sample-designs/2043709/bc03ca25-68f2-43e9-9d64-e263ccafe32b "La Familia is a an authentic modern Mexican street-food range which aims to rival Old El Paso. However, the recipes were based off of actual Mexican street-food which has not been altered for a western palate, therefore it was essential that my research was thorough and not based off stereotypical gimmicks. My packaging concept takes inspiration from the traditional Mexican tunic and enabled me to experiment with mixed media and different printing techniques.")
:format(webp)/99designs-work-samples/work-sample-designs/2043709/036454ab-e67a-4f86-8ee1-e856a26b658c "I was challenged to act as a creative entrepreneur for this project; the success of this assignment was heavily reliant on my independent research so I started to look for gaps and trends in the current market. From this, I learnt that alcoholic spirits, particularly gin, is a growing and “trendy” industry. However, I felt that gin had been exhausted and that vodka would be a refreshing and less saturated market. The concept behind Lawless Vodka was that it is a no compromise competitor to Smirnoff and other ordinary vodkas. The tone of voice is a vital part of Lawless and lets consumers know that it is not a faceless conglomerate.")
:format(webp)/99designs-work-samples/work-sample-designs/2043709/2566f0ff-a984-4ff8-846c-93210cd129fa "I was challenged to act as a creative entrepreneur for this project; the success of this assignment was heavily reliant on my independent research so I started to look for gaps and trends in the current market. From this, I learnt that alcoholic spirits, particularly gin, is a growing and “trendy” industry. However, I felt that gin had been exhausted and that vodka would be a refreshing and less saturated market. The concept behind Lawless Vodka was that it is a no compromise competitor to Smirnoff and other ordinary vodkas. The tone of voice is a vital part of Lawless and lets consumers know that it is not a faceless conglomerate.")
Sobre
Hi, I’m Joe and I’m a Graphic Design graduate, based in Bristol I am interested in branding and packaging. My design approach is usually hands-on and typically focuses on the use of multi-media.
País:
Reino Unido.
Membro desde:
21 de junho de 2015