Portfólio
:format(webp)/99designs-work-samples/work-sample-designs/2018742/2549bd3c-19b9-4d31-8e7b-1a1031173c01 "We live in constant noise. Orma is the antidote - a return to yourself.
The premium tea category is saturated with minimalism - white boxes, delicate leaves, and predictable serif fonts. While elegant, this \"sea of sameness\" creates a visual blur for the consumer. The Brief: Create a visual identity for Orma that actively competes for attention. The goal was to shift the focus from ingredients (what is inside) to outcome (how you feel).")
:format(webp)/99designs-contests-attachments/161/161185/attachment_161185585 "Pacakge system")
:format(webp)/99designs-work-samples/work-sample-designs/2018742/868e851b-24cf-4f1f-8c26-5dc7530c7b2d "A vibrant system for a bold digital future
Each product in the system represents a distinct energy state: 30 kcal - calm focus (light roast, mental clarity) 90 kcal - deep productivity (balanced roast, sustained energy) 120 kcal - weekend energy (dark roast, indulgent recovery) The kcal scale is symbolic. It quantifies awareness. It reminds us that attention, like fuel, has limits.")
:format(webp)/99designs-work-samples/work-sample-designs/2018742/358179c7-4ef5-42ca-a5bc-e7c0a08e214e "My cat, Tommy, never finishes his food. That “last bite” always ends up in the trash. It’s a small frustration, but it revealed a bigger behavior: Cats often leave food behind not because they’re full, but because texture, moisture, and aroma change over time.
Last Bite cat food packaging system by Alex Mileva with playful illustration and bold product color coding.
Last Bite cat food packaging system by Alex Mileva with playful illustration and bold product color coding.
Last Bite cat food packaging system by Alex Mileva with playful illustration and bold product color coding.")
:format(webp)/99designs-work-samples/work-sample-designs/2018742/6a34c3b8-9f7f-41c2-97ed-5d627ccb5c24 "Sugar Rush is a practical handbook for people who want systems, not chaos; direction, not guessing; progress, not burnout. Inside, you’ll find how to make better creative decisions, how to talk to clients without tension, how to price using a simple three-tier method, how to learn faster, how to build a portfolio without clients and how to shift from “pretty visuals” to meaningful, strategic work. Every topic ends with a worksheet you can print, fill in digitally or use on a tablet. The entire book is designed to be written on, tested, lived with.")
:format(webp)/99designs-contests-attachments/161/161180/attachment_161180220 "This is a compact, cube-shaped measuring tape box made from deep charcoal, premium textured paper. The design is minimalistic, with subtle blueprint-style linework, a clean QR code, and a fine ruler graphic hinting at precision. The embossed NABON HAMITBACH logo and metallic gold headline “MEASURE TWICE, CUT ONCE” add a refined, professional, high-end feel.")
:format(webp)/99designs-contests-attachments/161/161179/attachment_161179685 "Book Cover")
:format(webp)/99designs-contests-attachments/110/110550/attachment_110550913)
Sobre
I’m Alex Mileva, a packaging designer and brand strategist with 12+ years of experience helping consumer brands stand out on the shelf and in people’s minds.
My focus: packaging that sells, brands that scale, and illustrations that add soul. From premium cosmetics to FMCG, I create design clarity that drives ROI—whether through packaging architecture, brand identity, or hand-crafted visuals.
Clients value me for being strategic, detail-driven, and collaborative.
País:
Bulgária.
Membro desde:
31 de maio de 2015