A former colleague mentioned crowdsourcing a logo which got me thinking about doing it for my own company. I went into this process with low expectations, figuring the risk was low. What I got back has transformed my perspective. I was blown away by the talent and loved being able to see different interpretations of our brand and a range of logo expressions.
99designs has created an amazing environment to get the most out of the experience -- from a design brief that helps focus the project to encouraging feedback during the process. The user experience is seamless and customer service is incredibly responsive. I'm already planning to use 99designs again.