Company colors:
• Primary color: Green (Hex #119B92)
• Co-primary/secondary color: Blue (Hex #1E6C8E)
Company “personality”:
• Confident, trustworthy, competent, calm, positive, progressive, healthy, environmentally responsible, expanding to new frontiers
Logo characteristics:
• Should use the writing “phyto-x” (small caps).
• Can be either a wordmark, symbol/brand mark or combination. No letterforms.
• Should be simple, highly stylized.
• Should pick up on the theme of algae (green) and the sea (blue) as well as their combination, possibly through a gradient? May - but doesn’t have to - pick up on the theme of a wave. Other suggestions welcome.
Se você usar fontes pagas, confirme com o cliente se ele está de acordo com isso. Por razões de licenciamento, recomendamos que forneça ao seu cliente as informações sobre como adquirir a fonte utilizada, ao invés de enviar os arquivos da fonte.
Os textos nos logotipos devem ser convertidos em contornos (outline).