Diseña etiqueta para vinos del mundo| concurso Rótulo de produto

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porADD778

Diseña etiqueta para vinos del mundo

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O Briefing

Setor

Comidas e bebidas

Inspiração de design

O Briefing

Inspiração de cores

Nome da empresa

Andina Licores

Site existente

andinalicores.com.ec

Nome do produto

REGION

O Briefing

Descrição do produto

REGION is a wine brand that offers a selection of the most iconic grape varieties from renowned wine regions worldwide. The brand aims to be a pioneer in showcasing wines from recognized regions such as Italy, Spain, France, Chile, and Argentina.

Descrição do público-alvo do produto

The target audience of REGION is a young person, between 25 and 35 years old, with higher education and a medium-high socioeconomic level. He or she has an active, dynamic, and cosmopolitan lifestyle. He or she likes to travel and learn about other cultures, as well as try new gastronomic experiences. He or she is an open, curious, and sociable person, who enjoys sharing moments with his or her friends and family. The target audience of REGION is not an expert in wine but has an interest in learning and discovering more about this product. He or she looks for a wine that suits his or her tastes and preferences, without caring too much about the label or the reputation. He or she values quality, innovation, and diversity. He or she wants a wine that surprises him or her, that entertains him or her and that makes him or her feel good. The target audience of REGION consumes wine occasionally, mainly on weekends or on special occasions. He or she does it in the company of other people, either at home or outside. Wine is for him or her a way of celebrating, relaxing and enjoying. He or she likes to experiment with different types of wine, depending on the food, the moment, or the mood.

O Briefing

Atributos de estilo

Lúdico

Sério

Moderno

Retrô

Sonoro

Silencioso

Feminino

Masculino

Projetos para a indústria

Herança

Luxo

Casual

Minimalista

Detalhado

O Briefing

Necessidades do design

• The label must include the name of the brand (REGION), the country of origin (Spain, Argentina, etc.) and the grape variety (Tempranillo, Malbec, etc.). • The label must have a colorful and eye-catching design, that appeals to the young and adventurous audience. • The label must have a clear and legible typography, that matches the style and tone of the brand. • The label must have an element that i that represents a cultural, political, or economic characteristic of the country of origin, such as a map, a symbol, or an iconic image. • The label must have a size and a shape that fit the bottle and that are easy to apply and remove.

Dimensões da embalagem

Altura: 12cm Ancho: 9cm

Pacote platinum

Cada categoria de design tem preços flexíveis para todos os tipos de orçamentos. Rótulo de produto a partir de 289 €.

Tudo começou com o briefing do design.

Um guia rápido e interativo que ajudou a entender o estilo do design e reuniu exatamente as informações que eles precisavam para o(a) novo(a) rótulo de produto.