Visual style: Industrial, clean, strict and professional. A modern touch is welcome. If visual effects are used, such as shadows, highlights, gradients and similar, they should be subtle. Look to other industrial companies for inspiration.
Logo: We are providing the logo (attached as Adobe Illustrator PDF), but would like to change the typeface on the written brand name "Maskinfirma Per-Eric Ollén AB" next to the logo. We leave the choice of fonts open to the designers. If you need to add a line break, do it after “Maskinfirma”. We are open to suggestions regarding the position of the brand name in relation to the logo. Subtle effects may be applied to the logo.
Typography: Boldface, strict and professional. Please specify which typeface(s) you are using in your design.
Colors: We believe that we’ll prefer low-key hues – nothing too saturated – white background, blue logo and black or gray text with accents in light blue, gray and light yellow (see attached picture for example of light yellow used on company cars). However, we are open to suggestions regarding color scheme as long as the result is professional looking. Please use CMYK or PMS colors.