INSTRUCTIONS FOR THE Renkö LOGO
A. THE BRAND
We wanted the name "Renkö" to be in a (horizontal) rectangle. It is an institutional-sounding name, which gives the impression that Renkö is main player in the industry • A name that evokes technical know-how and expertise.
The name is a Nordic-sounding neologism. In the Finnish language, the first syllable of "Renkö," "Ren" = Purity, the last syllable "kö" is simply a neologism.
Renkö France is a French company with expertise in decontamination and sanitation.
The company operates mainly in Ile de France (the Paris region). Its target customer base is B2B, but it also handles a small amount of B2C business.
Its services are divided into four areas of activity, and these four areas themselves are divided into subcategories of services, which are:
The After-Fire Decontamination Division:
The After-Water Damage Sanitation Division:
Drying, moisture treatment
Pumping after flooding
Cleaning after disasters
The Air Health Division:
Ventilation duct cleaning
Removal of dust from ventilation ducts
Ambient air cleaning (removal of air pollutants)
The Pest Control Division:
Treatment of mold and mildew
Cleaning and disinfection
C. COMPANY VALUES
Loyalty (a very important concept!!!)
D. THE LOGO
The logo must have a modern look. It needs to be contemporary, but it must also have a corporate, institutional side to give it a serious effect.
We use our expertise to assist people who have experienced a disaster (such as water damage or fire).
Our target is B2B, which represents most of our revenue, but we also have a small amount of B2C business.
We offer high-quality services, but the logo must not convey the notion of luxury! For the colors, we tend to prefer blue, but you are completely free to choose any colors you want to. The goal is for you to be able to express your creativity without too many restrictions.
Please visit our website at http://www.renko.fr to get an idea.